In our media lesson we learned about particular fonts movies used and why they use it. There are many fonts to choose from but some decide to use the same over and over again. A good example of this is the font 'Papyrus'. This font is not only used in movies but in many products around the world.
As you can see this font is used in many things. We also talked about the connotations of the font. The font represents many things. It tells us that as its used in avatar it represents a tribal vibe. Also its looks like its from some sort of treasure map, it shows that the whole film is an adventure.